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Inside Jimmy John’s “Freaky” New Changes

Jimmy John’s CEO, James North, shares his story about how he met Jimmy John Liautaud back in 1998 and how Liautaud’s huge personality and unabashed boldness eventually convinced North to move from New Zealand to America to work in his sandwich shops. In this article North shares the growth of Jimmy John’s and the changes that his long-time boss, Jimmy John Liautaud, have made to continue the brand’s tremendous success.

Read the full article here.

Learn more about Jimmy’s life and his American Dream story here.